Case Study
A leaderboard to record how much top-rope climbing someone can do.
On any given Tuesday, someone in Australia logs 40 meters of top roping on a sandstone bluff. Later that day, someone in Utah logs 50 meters in Little Cottonwood Canyon. Entries include photos that are equal parts funny and scenic, and the community has logged more than 56,000 meters of climbing in its first year.
Show Me a Leaderboard made it possible to collect those miles without a custom app or any tech overhead. The organizers spun up the competition in minutes, picked a simple metric, and let climbers submit from anywhere. The photo feed and leaderboard kept it playful while still giving everyone a clear target to chase.
Made Possible By
Growth has been entirely organic — no ads, no campaigns, just climbers inviting climbers.
“Everything just works! We have requested some features, like in-leaderboard advertisements, and gotten the features built in less than a day.”
“It has been a super fun way to build a group of people and have a common thread.”
“It's amazing how much camaraderie we've built in the name of people trying to be on top of a leaderboard.”
— Top Down Clowns “top brass”